Sample Audit · For Illustration Only
The audit below was prepared for a fictional mid-market B2B logistics company — Northstar Logistics— to show format, structure, and methodology. After a 5-day ReachAudit engagement on your own contact database, you'd receive the same deliverable, fully branded and based on your real data.
Credit-recapture documentation
Defensible evidence for your next data vendor renewal — typically 20-25% of contract value
Vendor-by-vendor attribution
Which data source contributes what % of bad data — ZoomInfo, Apollo, LinkedIn, organic
Dollarized ROI math
Rep time, vendor waste, pipeline exposure — methodology your CFO can defend
Cleanup-ready suppression list
CSV of every flagged contact with reason — ready to act on the day you receive it
Reachability Audit
Prepared for
Sarah Chen, VP Revenue Operations
Prepared by
Joey Prindle, ReachAudit
Date
June 2026
Headline Finding
31% of your contact database is unreachable. ZoomInfo is the primary contributor — and you have a credit-recapture window before your November renewal.
Database Size
47,218
Unreachable Rate
31.1%
Dollarized Waste
$67,900
Pipeline at Risk
$4,200,000
Across 47,218 contacts in your CRM, scored against email deliverability, phone reachability, duplication, and field completeness.
Invalid Contacts
14,685
31.1% of database
Phone Risk Rate
27.2%
Invalid or shared-line
Duplicate Records
2,104
Across all sources
Completeness Score
67/100
Field coverage
Where the bad data is coming from. This is the credit-recapture money shot — provably bad records per vendor, eligible for credit claims under your enterprise SLA.
Est. Credit Recoverable
$8,000
9,159 bad
3,271 bad
1,336 bad
371 bad
Total bad records: 14,137 across all sources.
Three numbers your CFO will ask for. Each one methodology-defended, each one independent of vendor claims.
Rep Time Wasted
$52,500
14 reps × $75K × 5% time redirected from dead-end outreach
Data Vendor Waste
$15,400
Paid for contacts you can't reach
Pipeline at Risk
$4,200,000
14 reps × $950,000 avg pipeline
Total Annual Impact
$67,900
Sum of recoverable rep capacity + data vendor waste. Pipeline exposure is shown separately as opportunity cost — not double-counted here.
A representative sample of records flagged as invalid or risky. Full suppression list delivered as CSV with each engagement.
| Risk | Reason | Source | |
|---|---|---|---|
| j.morales@ridgeline-freight.com | invalid | Mailbox does not exist | ZoomInfo |
| ceo@cargopoint-old.com | risky | Domain parked / inactive | Apollo |
| info@bigshipper.com | invalid | Role address — mass reject risk | ZoomInfo |
| rachel.davis@formerwarehouse.io | invalid | Domain MX record missing | ZoomInfo |
| purchasing@globalfreight.net | risky | Catch-all domain — unverifiable | Apollo |
| m.thompson@northcorpltd.com | invalid | Mailbox quota exceeded — likely abandoned | ZoomInfo |
| operations@shippingplus.org | risky | Role address — mass reject risk | |
| k.patel@defunctlogistics.com | invalid | Domain no longer resolves | ZoomInfo |
Showing 8 of 14,685 flagged records.
Ranked by estimated impact. Critical actions should be taken before your next data vendor renewal conversation.
$6,000
41% of your ZoomInfo-sourced records are invalid or unreachable. Documented credit eligibility maxes at ~25% of annual contract value in typical goodwill negotiations — that's ~$6,000 against your $24K spend. Lower than the theoretical face value of the bad records, but defensible without burning the vendor relationship. We provide the documentation; you run the conversation.
$52,500
Continuing to email these contacts harms your sender reputation across every rep — 31% bounce rates trigger inbox provider penalties. Time-recovery math: 14 reps × $75K fully-loaded cost × 5% productive time conservatively redirected from dead-end outreach = $52,500/yr. Conservative on purpose — the real number is likely higher once you factor in context-switching and morale drag.
$4,300
62% of your Apollo contacts also exist in ZoomInfo with higher accuracy. You're paying twice for the same coverage. Apollo's value is in the orgs ZoomInfo doesn't reach well (mid-market SaaS) — keep a smaller exploration license. Estimated savings: ~$4,300/yr.
$5,250
Duplicates inflate your TAM, distort conversion reporting, and result in the same prospect getting hit by multiple reps. Cleanup is straightforward — we've flagged each duplicate pair.
$8,900
B2B contact decay runs ~22% annually — without ongoing verification, your reachability rate will return to current levels within 18 months. A quarterly hygiene SLA prevents re-accumulation.
We recommend filing the ZoomInfo credit claim within the next 30 days, ahead of your November renewal conversation. We can support the claim conversation directly if helpful, and re-audit post-cleanup to validate the new baseline.
Schedule a follow-up